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In Memoriam of TFW’s Founder

Erik Russ Hinson was only 56-years-old when he passed away on February 11, 2022.

Erik was the Founder, CEO and overall guiding force for TFW. He was a long-time member of World Outreach Church in Murfreesboro, TN and was a member of the C-12 Christian Executive Group. He was a native of Simpsonville, SC and was a graduate of Clemson University (Go Tigers!). Outside of work, Erik was an accomplished Ball Room Dancer, an advanced Soccer referee and highly active in the lives of his family.

Erik is survived by his children, Pierce Hinson, Carter Hinson, Darby Hinson; fiancé, Kimberly Stroup-Hinson and her children, Michaela Stroup, and Michael Stroup.

The entire TFW team is passionate about continuing Erik’s legacy within TFW and the community and meeting his long-stated goal of “…making God smile.”

Our Process


Today’s continuous pressure from a “connected everything” society has created complexity of requirements and demands from your clients. During onboarding, we work with you to clarify your objectives and your definition of success. We draw out the critical few things that make your business sail- and in simple terms, we learn exactly what you need, and ensure clarity between our team and your company’s needs.


The constant state of change in the warehouse & fulfillment industry has created numerous demands- and when everything is a priority- nothing is a priority. We walk from CLARITY through the processes required to meet your objectives and then simplify elements of each process for communication, documentation, and feedback. We outline the specifics to make sure both client and TFW has a clear understanding of your expectations in the simplest form possible to achieve your objectives.


Once we have CLARIFIED and SIMPLIFIED what needs to occur, we establish disciplines within each function of operation and administration to make sure processes are executed consistently and with a level of excellence to deliver what you expect.


In the beginning of our relationship, we conduct 30-60-90 day reviews of the system to make sure success is achieved and make any course corrections needed.


We continue this discipline with ongoing 90 or 180 day reviews of the entire business relationship to ensure achievement of goals.


Compliance Peace of Mind

Large online retailers have increased complexity of demands for supplier’s compliance to their fulfillment and delivery needs.  These complex requirements create a challenging and time-consuming drain on your resources. Our experience with manufacturers, distributors, and retail companies such as Amazon, Walmart, Grainger, Overstock, Jet, Hayneedle, and others have given us the skills to help you navigate these waters. Our team walks you through the entire process and recommends methods to streamline and simplify, while maintaining required compliance. We know how to successfully dispute and manage improper penalties levied against your company and give you that time back to run your business.

Competitive Advantage

Moving huge volumes of product from manufacture to end user and the immediate gratification desires of today’s ecommerce shoppers has completely changed the supply chain.  Once seen only as a cost model, successful suppliers of today recognize the supply chain as a competitive advantage. For a decade, we have focused on optimizing the evolving supply chain to delight your customers with speed and efficiency.

Supply Chain Improvements

Over the last decade, the Supply Chain industry has moved cost minimization “Necessary Evil” to a model continuously evolving to remain relevant and competitive. Just in time delivery to the next link in the supply chain, along with one day and same day turn around on order fulfillment now being standard, the demands of customers continue to develop with dramatic speed. Whether it’s feeding the next segment of a production line, or picking an order for an online shopper, your supply chain needs to be flexible and responsive. While some companies still see the supply chain as an expense in the budget, we see effective investment in continuous improvement, focused on High Volume and Lean Operational effectiveness, as a way to build a Strategic Marketplace Advantage with you.

Call Us Today

Let us help you Clarify, Simplify, and Execute the goals of your Supply Chain and Distribution, allowing you to focus on growing your business. Please give us a call.

Get Your Free Consultation

Contact Us Today!

About TFW Leadership

Kimberly Stroup pic (1)

Kimberly Stroup-Hinson:  General Manager

  • Served as General Manager since 2022 – responsible for all day-to-day operations overseeing warehouse operations, client relationships, vendor management and all internal administrative functions.
  • 10+ years of experience in logistics and warehouse management industry focused on software solutions and creating operating efficiencies.
  • Resides in Murfreesboro TN. Was fiancé of Erik Hinson. Has two college-aged children.

Rob Walker – Co-Founder & CFO

  • 30+ years in strategic planning, corporate finance and general management roles in high growth companies
  • Serves as Managing Partner at Crimson Ventures ( which provides consulting services and venture investments to early-stage companies.
  • Serves on several corporate and charitable boards.
  • Resides in Jupiter, FL with his wife Joy. Has three college-aged children.

Advisory Board

Perry Osburn,

Former CEO, Osburn Hessey Logistics

Andy Gilbert

Genesco Nashville

Gabrielle Lavender


Call Us Today

Let us help you Clarify, Simplify, and Execute the goals of your Supply Chain and Fulfillment, allowing you to focus on growing your business. Please give us a call.

Get Your Free Consultation

Contact Us Today!